DPJ’s Wire series delivers news and information straight from the source without translation.
EDISON MIDTOWN BRINGS MODERN URBAN LIVING TO PHOENIX’S CENTRAL CORRIDOR
$22M midrise building is first major downtown project slated for key neighborhood since 2008
Midtown Phoenix is getting a hip new neighbor. Scottsdale-based Deco Communities has closed on a key parcel of land that will be transformed into Edison Midtown, a new urban contemporary condominium in the heart of Phoenix’s urban core. Located at 2346 N. Central Ave. the address says it all, Edison is central to Midtown’s buzzing scene filled with food, arts, culture and history Demolition of the vacant office building on the site will occur in the summer 2014 and the $22M redevelopment is slated for a 2016 completion date. Developed exclusively by Deco Communities, Edison Midtown will be the first major residential development announced for the Central Corridor since 2008.
“The Edison Midtown project taps into the soul of the city, utilizing the unique identity of the neighborhood to create an authentically local living space that caters to the tech-savvy, community-oriented Gen Y consumer that lives and breathes the urban lifestyle,” said Rob Lyles, partner for Deco Communities. “Our outstanding team of architects and designers has worked diligently to curate a thoughtful living experience that is true to the virtues of Phoenix’s downtown dwellers,” he said. “ Downtown Phoenix is experiencing a surge in housing demand spurred by the recent $4.5 billion investment by the public and private structure in infrastructure, transportation, education and tourism. Deco is excited to have the chance to provide housing that both starts to address this demand and does so with a design that is true to the modern Phoenix aesthetic.”
Fueled by imagination and innovation, the Edison Midtown will include 80 unique residential units, many with stunning Instagram-ready views of the horizon and city lights. The city’s best indie coffee shops, bars, live music venues, funky boutiques and museums are all just steps away. The units will range from approximately 800 to 1,350- square feet. Each residence will enjoy contemporary kitchens with opening shelving and repurposed countertops, gas appliances, 10 foot ceilings, steam showers, spacious walk-in closets, wood flooring and large balconies perfect for entertaining and soaking in the extraordinary city views. Pricing will start in the high $200’s.
With a mix of modern amenities and charmingly retro design inspirations, Edison Midtown speaks to the heart of the Gen Y urbanite. Brought to life by the award-winning Los Angeles architecture firm Harley Ellis Devereaux, lead architect Daniel Gehman drew inspiration from the past and present of the iconic Midtown neighborhood, its Willo district roots, and its urban dwellers. As a result, the building is designed to be a confluence of community, the kind of place that fosters socializing and sharing and integrates seamlessly with the vibrant community around it. With a pulse exactly where trendy meets classic meets cool, Phoenix-based interior design firm Private Label will style the interiors.
Drawing from inspiration from illustrious hangouts such as the Ace Hotel brand found Palm Springs, Portland, London and LA, the contemporary building is styled with a hat tip to Frank Lloyd Wright’s early designs and rises 5 stories above a two-level underground parking structure offering 145 private parking spaces. With the project’s close proximity to the Light Rail and just steps from the Central/Encanto Light Rail station, Edison Midtown residents can take advantage of Phoenix’s best urban transportation system or bike the city with ease.
Designed to foster a sense communal living, Edison Midtown will be a hub of activity with an array of social amenities including a garden-inspired courtyard pool and spa, a “cross-fit” style fitness center with yoga, secure bike storage, Wi-Fi common areas, electric car charging stations and more. The ultimate urban sanctuary, the Edison Midtown will afford residents a superior work, live, play lifestyle at the center of the thriving city.
At the heart of Midtown Phoenix, Edison Midtown residents will be just steps away from downtown’s epicenter boasting a mix of premier nightlife, music, shopping, cultural destinations, sporting events and hip restaurant options. Nearby destinations include the Phoenix Art Museum, Pane Bianco, Lux Coffee, Hula’s Modern Tiki, US Airways Center, Crescent Ballroom, Vovomeena, the Phoenix Symphony and more.
Reservations for Edison Midtown will open in Summer 2014. To get on the list, visit www.LiveatEdison.com or call 480.850.2026.
Image rendering courtesy of Deco Communities.
Here at DPJ, we’re all about sharing what we love. Beyond the stories that make us love downtown, we often come across things that catch our eye, tingle our senses or have us dancing in delight. “We Like…” turns a brief spotlight on the little treasures that make our day, with helpful links so you can share in the fun.
I love stumbling on secret delights in cities – the odd alleyway, a hidden bench behind a bushy shrub, or a work of art where you least suspect it. My early years in Phoenix were marked by dismay that I couldn’t get out and wander about as a pedestrian. I got a dog and walked my residential neighborhood, but I specifically craved city streets and their eccentricities.
There was, however, one thing about Phoenix that gave me hope for the great city it would become – its world class public art. Even 21 years ago when I first arrived, Phoenix was way ahead of the game in making art an integral part of its bones, especially given the irony that, at that time, the city was exploding with gruesome suburban sprawl.
But the public art was a revelation and, over the years, innovative public art throughout Phoenix has continued to shape the way our beautiful city feels. One of my favorite tucked-away examples in the heart of downtown is The Hohokam Camshaft Gates.
This wonderful, but easy-to-miss piece is a perfect combination of art and infrastructure. In 1994, Phoenix artists Bob Adams and Michael Maglich were commissioned to collaborate on the design and fabrication of gates for the loading area of the Phoenix Convention Center. They hit the nail on the head with a concept and execution that always makes me smile.
The spindles for the gates represent diesel truck camshafts, a nice nod to the importance of the trucking industry in the operation of the Convention Center. The masks that top the gates pay homage to the Hohokam people, the first Phoenix urban dwellers. The masks were sculpted by C. Matt Thomas and are enlarged reproductions from prehistoric Hohokam figurines. Kudos to everyone on this project!
The end result is a functional, but beautiful gate on the backside of the convention center, where visitors aren’t as likely to be wandering. It comes as a happy surprise for those who do stumble upon it. And when you stop and take it in, it tells an authentic story about this particular spot and the role it plays in our city. I love it because it isn’t grand, but it is integral. Stroll by and check it out. (A side note: when the Convention Center was renovated and expanded in the mid-2000s, half of the gate was moved to the Shemer Center.)
If You Go
What: The Hohokam Camshaft Gates
Where: Loading Dock Area – backside (east) of Phoenix Convention Center, on 5th Street between Jefferson and Washington Streets
Artists: Bob Adams, Michael Maglich
Want to share your love? Send a note to email@example.com and tell us what YOU like.
DPJ’s Wire series delivers news and information straight from the source without translation.
DOWNTOWN PHOENIX INC SEEKS LOCAL ARTIST TO DESIGN DOWNTOWN DIRECTORY COVER
Artists are asked to submit a proposal for the brochure-sized cover capturing the spirit of Downtown Phoenix’s diversity and vibrancy while paying tribute to the urban landscape. The deadline for submissions is April 30.
The call continues the recent trend of artist-designed covers for Downtown publications, including artists Christina Mesiti on the 2012-2013 Downtown Dining Guide, Meghan Mitchell on the 2012 Annual Report, Jesa Townsend on the 2013-2014 Dining Guide, Jon Arvizu on the 2014 January-June Downtown Business Directory and Barry Goldstein on the 2013 Annual Report.
The Directory will be distributed to businesses, restaurants and major event locations inside and outside of Downtown and through the Downtown Ambassador team.
For more information on how to submit, please visit http://www.downtownphoenix.com/blog/2014/04/design-our-directory-and-dining-guide-cover/
Image courtesy of Downtown Phoenix, Inc., featuring cover art by Jon Arvizu.
While Melrose District staple Retro Ranch has fans that spread well beyond the downtown community, locals and tourists alike had to visit the store in person to see the ever-changing goods on hand. But now, despite its vintage status, Retro Ranch has launched a seemingly anachronistic online presence to make a name for itself in 2014.
At the beginning of the year, the store launched an Instagram account to attract the social-media savvy crowd with curated visuals. The store has also recently launched an Etsy shop, bringing online shopping to those who are searching near and far for the best from Phoenix’s past.
Formerly called Retro Redux, Indigo Hunter acquired the store in 2009 when the previous owner retired. In addition to a slight name change, a few other updates have slowly made their way through the densely-packed aisles.
Michelle Eichenberger, a member of the Retro Ranch team, has helped bring a modern perspective to the vintage market.
“There’s no way to keep up with a business anymore if you don’t [use social media],” Eichenberger said. “That’s what makes it hard for the smaller, even more old-school places like us.”
Until recently the store did not even have a computer, so they are learning to manage old and new technologies. Caty Rushing, another team member, said they complete all business transactions by hand to stay true to the store’s vintage flair.
“It’s very bare bones, but it really works for us,” Rushing said. “And that’s why I think branching into the social media thing was kind of a big deal because it’s really heading into the more technical direction.”
One of the reasons they started posting merchandise on Instagram was of the app’s straightforward approach to displaying merchandise, thus making it more accessible for customers. Many have already purchased items they saw on the account.
“That’s the whole point of stores putting their merchandise on that [social media]. As soon as you see it, you want to go and buy it,” Eichenberger said.
The variety of Retro Ranch gives the store another advantage over other stores that sell vintage or antiques, but the obstacle is finding a way to effectively communicate what it offers.
“We’re an antique store, but we’re kind of focused on antiques that younger people are interested in,” Hunter said. “We don’t work with a lot of the much older pieces. Reaching those [younger] people are online a lot.”
In merging the old and the new, Retro Ranch has partnered with local record store Stinkweeds, which provides a listening station at the front of the store where customers can listen and purchase music handpicked by the Stinkweeds staff.
Dario Miranda, a sales associate at Stinkweeds, said there needs to be a balance between traditional and modern selling practices.
“There’s a trick to it with the social media,” Miranda said. “You could be a robot online or show that your establishment has a personality, and that’s what you’re trying to sell.”
While it can be easy to lose the vintage essence in modern platforms, staff members from both Retro Ranch and Stinkweeds said they maintain the retro vibe of the store through the language and presentation.
“I think it’s almost like a preservation of the past, of the town, of the city,” Rushing said. “I feel like it’s a way for things to be re-purposed—for things to be re-appreciated and brought back into the community.”
Despite the continuously changing business model, the Retro Ranch team strives to leave customers with a taste of the past whether it is in the store or online.
“The challenge isn’t getting people in the door, it’s keeping up with technology,” Hunter said. “We want to make it more known.”
Central Park. Hyde Park. Griffith Park. Millennium Park. All famous spots that have become integral to the cities they exist within. So what’s the defining park of Phoenix?
If you’re still searching for an answer, you’re not alone. But thanks to the efforts of what started as a small group of downtown citizens and has bloomed into the Hance Park Conservancy, the answer to that question may very soon be Margaret T. Hance Park.
The City of Phoenix Parks and Recreation Department, in collaboration with the Hance Park Conservancy, put out a call to professional design teams to submit their best ideas for a completely remodeled downtown park.
On Thursday, March 27, the master plans were revealed to an excited crowd at the park, just south of Burton Barr Central Library. Playing on a city that is large, sprawling, and interspersed into the natural geography, the proposed master plan for Hance Park will answer the vastness of Phoenix with its own buttes, ridges, and sprawling valleys.
Not to mention a beer garden, dog park, zip line, dedicated performance pavilion, a skate park, and a built-in irrigation system to support vegetation, among other new amenities. The proposed plan should reach completion in 10 years, at a budget of $118 million.
The selected team is comprised of locals and outsiders, with Lead Designer and Master Planner Jerry Van Eyck from !Melk, Prime Consultant Phil Weddle of Weddle Gilmore, and Landscape Architect Kris Floor of Floor Associates.
In order to keep the excitement and momentum set forth by the unveiling of the park’s plans, Weddle stressed the need to focus on the first set of changes coming to the space.
“We really need to focus on that catalytic first phase,” he said. “We believe that the most significant thing we can do is focus the early money on creating a signature gateway into the park at Central Avenue. That’s creating a vibrant urban plaza and the cloud that becomes the signature marker for this park.”
The cloud referred to is a collection of structures to be installed over Central Avenue marking the entrance to the park, and most resemble a small fleet of miniature alien space crafts, slowly descending upon the city.
Somewhat surprisingly, that $118 million price tag is reasonable when compared with parks of similar prominence throughout the United States. The cost breaks down to $3.7 million per acre, comparable to the Brooklyn Bridge Park in New York, which came in at $3.2 million per acre. Even Phoenix’s Civic Space Park, although smaller, came in slightly higher at $5.2 million per acre.
As Weddle described, the master plan is a long-term vision that will be funded through mixed initiatives.
“We are proposing to fund it through a public-private partnership. It’s really the model that shows the community is invested in the park as much as the public entity is. It’s a smart investment; it creates economic benefits for our community.”
Kimber Lanning, founder and executive director of Local First Arizona, reminded attendees of the unveiling event that the price tag is not as intimidating as it seems.
“We have invested between $4 and $5 billion dollars in this downtown, and we need to have this park finished,” she said.
“You know, Chicago didn’t just wake up one day as a great city; it was built by the people just like you who lived in Chicago. I’m not saying this is going to be easy. There’s going to be people who tell us we can’t afford this. I argue we can’t afford not to do this.”
According to Weddle, the next areas of focus will be working with the city and Hance Park Conservancy to expand programming within the park as it is today, because, as he says, “I think it’s really important to try and build the vibrancy as quickly as possible and not necessarily wait for construction.”
Building the vibrancy would include both larger events, such as concerts and festivals, and smaller, day to day activities, such as yoga in the park.
The team is also working to map out funding strategies going forward, as there is no dedicated funding for construction at the moment, according to Weddle.
“For the public funding to be allocated it’s going to need to continue to be a priority for the community, and continue to be a priority for the city council leadership,” he said, adding that the team also has plans to begin exploration for a private capital campaign to match the public funds.
In addition to the first phase renovations to the plaza and clouds over Central Ave, the team is planning on making improvements to the performance pavilion a top priority, as it allows for new programming and partnerships with art and cultural organizations downtown.
Rendering images from the Hance Park Master Plan Report, courtesy of City of Phoenix.