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FITPHX LAUNCHES WEEKLY “MEET ME DOWNTOWN” COMMUNITY WALK/RUN WITH TITLE SPONSOR BLUE CROSS BLUE SHIELD OF ARIZONA
A new event, “Meet Me Downtown,” will draw hundreds of walkers and runners to downtown Phoenix every week. Blue Cross Blue Shield of Arizona (BCBSAZ) is title sponsor, partnering with the city’s FitPHX program. Operating partners are Downtown Phoenix, Inc.; CityScape Phoenix; The Corner restaurant; Sole Sports Running Zone; the Phoenix Parks Foundation and Meet Me Concepts, which has operated a similar event in Tucson for more than five years.
The inaugural Meet Me Downtown walk/run will be Monday, Nov. 10, with participants meeting up starting at 5:15 p.m. each week at The Corner restaurant at CityScape Phoenix. See a map of the 3+ mile route (below) and details at www.meetmedowntownphx.com and follow/like the new social media sites – @mmdtphx and facebook.com/mmdtphx.
“Our goal is for Meet Me Downtown to be a must-do, fun activity that becomes a tradition in our thriving downtown,” said Mayor Greg Stanton. “It’s a great opportunity for our FitPHX citywide initiative to partner with Blue Cross Blue Shield of Arizona and downtown businesses.”
“Meet Me Downtown is not only an opportunity for residents to run and walk with their friends, family members and colleagues,” said Councilman Valenzuela. “It also is a unique way for residents to come together as a community, move toward our FitPHX goals, and experience the sights, sounds and spaces of downtown Phoenix.”
The second Meet Me Downtown, on Nov. 17, will feature health education from BCBSAZ.
“Supporting the city of Phoenix and Downtown Phoenix, Inc. through FitPHX’s Meet Me Downtown fits our mission – helping improve the quality of lives for Arizonans, said Jeff Stelnik, senior vice president of strategy, sales and marketing for BCBSAZ. “Residents will have the chance to interact with downtown businesses while getting fit. We are excited to be the title sponsor.”
Meet Me Downtown will take place every Monday night – rain, shine and holidays. Walkers and runners can check in at www.meetmedowntownphx.com and at The Corner, where an “MMDTPHX” hand stamp will be identification for restaurant discounts on Monday evenings. Sole Sports Running Zone along with the Downtown Phoenix Ambassadors will be there to welcome and check everyone into the program.
The main route is 3.3 miles long, which should take about an hour for the average walker. There also is a two-mile extension option for runners who want to join friends for a five-mile weekly run. Back at The Corner around 7 p.m., Meet Me Downtown will have a free weekly raffle, and incentive awards for attending 10, 25, 50 and 100 times. On Nov. 10, the first 200 walkers/runners to arrive will receive free inaugural Meet Me Downtown t-shirts.
“Meet Me Downtown will provide a Monday night boost for our restaurants and businesses,” said Dave Krietor, CEO of Downtown Phoenix, Inc. “For those who have not been downtown in the last few years I think they will find the positive changes remarkable.”
Images courtesy of FitPHX.
Downtown Phoenix is a great place to celebrate any occasion, and Riette Pretorius Bartlett, owner and senior events coordinator for Downtown Phoenix Venues, knows this perhaps better than anyone.
Since 2010, she and her team have helped their clients host memorable events, including weddings and corporate parties in some of downtown’s most memorable spaces. From restored warehouses to art galleries, these venues features unique historical and architectural elements that automatically infuse a sense of culture and style into any event.
As Pretorius Bartlett points out, “none of these spaces were built to be wedding or event venues, making them different and unique. They all have a separate purpose. One was a laundry, a literal ice house, a mart, they just happen to have the right amount of open space for private events . . . these building are all around 100 years old. It is such a treat for visitors and Phoenicians to see true history, and to host an event within a space like that.”
In managing these spaces, the team at Downtown Phoenix Venues aim to go above and beyond to make their clients’ dreams a reality – from helping them stay organized, to vendor recommendations, to helping to keep their timeline on course. “We really want our clients to walk away thrilled,” says Pretorius Bartlett.
Within the Downtown Phoenix core, you’ll find a wide variety of locations that will make any event a special one. As Pretorius Bartlett notes, “these spaces are a destination on their own, well worth the trip to see a bit of Arizona history.”
Below is the list of spaces that Downtown Phoenix Venues has to offer, along with a sampling of other unique special event locations within the downtown Phoenix area.
AVAILABLE THROUGH DOWNTOWN PHOENIX VENUES
Venue: The Icehouse
Location: 5th Avenue & Jackson
Vibe: “One word: raw. This historic space is absolutely unique and the years have left it close to its original look. The roofless cathedral room is like no other space in the valley, truly extraordinary.”
Venue: Bentley Projects
Location: 3rd St. & Grant
Vibe: “Raw, but polished, with the white walls, exposed red bricks, wooden bow truss ceilings and world class art on the walls. This space is the perfect balance between raw and polished to please both the young and old.”
Venue: Phoenix Merchandise Mart
Location: 1st St. & Jackson
Vibe: Former location of Phoenix Merchandise Mart in 1946: “Like being in a downtown Brooklyn building.”
Venue: Red Bricks on 7th Street
Location: 1st St. & Jackson
Vibe: “This intimate brick building has more of a woman’s touch with it hosting an in-house florist. They have beautiful exposed bricks with repurposed pallets, giving it a more delicate touch.”
Venue: Legend City
Location: 7th Ave. & Van Buren
Vibe: “Owned by 4 creative men (3 photographers and 1 painting artist,) this space has the clean white walls of Bentley and also the exposed brick. This intimate space is perfect for smaller events.”
ADDITIONAL VENUES IN DOWNTOWN PHOENIX
Venue: The Duce
Location: Warehouse district – 525 S Central Ave. Corner of Lincoln & Central
Vibe: Restored 1928 warehouse featuring vintage soda fountain, bar, and airstream trailer. The feel: “authentic, vintage, retro, comfy and cool.”
Contact: Steve Rosenstein, Co-Owner. 480 650 9160 or email@example.com
Venue: Children’s Museum of Phoenix
Location: Downtown Phoenix – 7th Street & Van Buren.
Capacity: Up to 1,250 guests
Vibe: “A special events venue with historic elegance and contemporary cool. It’s not just for the children; it’s for the child in all of us.”
Contact: Alex Wurth, Special Events Manager. 602.648.2747 or firstname.lastname@example.org
Venue: Arizona Science Center
Location: 600 E Washington St. – 7th Street & Washington
Vibe: “Arizona Science Center is the perfect, modern science-y backdrop to your special day. Immerse and interact with loved ones in a futuristic setting unique to you!”
Contact: Emily Gagnon, Sales & Events Manager. 602-716-2021 or email@example.com
Venue: Phoenix Art Museum
Location: 1625 N. Central Ave. – Central & McDowell
Capacity: For receptions: up to 250 with dancing; For ceremonies: up to 150
Vibe: “The space is architecturally special. Cummings Great Hall has 27ft ceilings with large-scale contemporary art and a dramatic lobby for arrivals. The Dorrance Sculpture Garden is an enclosed urban oasis for ceremonies. Photo-ops abound. Year-round climate control of 72 degrees.”
Contact: Events Department. (602)307-2019 or firstname.lastname@example.org
Location: Roosevelt Row – between 2nd & 3rd street
Capacity: 250+, depending on season. 150 for seated reception.
Vibe: “The monOrchid is well-known in the Downtown Phoenix Arts District as a modern industrial chic gallery which offers its visitors a one of a kind urban experience. With masonry walls and soaring natural wood bow trusses, the historic remodeled warehouse is a truly unique place which can accommodate any event ranging from large receptions with musical performances, to intimate sit-down dinners, weddings, receptions, business meetings, photo & film shoots, fashion shows, and fundraisers.”
Contact: Ashton Brown. 602.253.0339 or ashton@monOrchid.com
On the tiny, intimate stage of Space 55, director Charlie Steak and the cast of Mr. Burns, a post-electric play create a surprisingly convincing environment of impromptu community clinging to the familiar after the unthinkable occurs.
“It’s a fantastic choice for us,” says Steak. “At Space 55 what we really want to do is new, innovative work; usually that means doing original scripts.” He continues, “In this case…this script is something that most of us wish that we had written.”
At the 50-seat venue, says Steak, “we want what we do to be affordable and within reach, but that’s not our mission by itself. Our mission is to allow artists to do things that the gatekeepers at traditional theaters prevent.”
Steak, who wrote the play Woman and Girl and an adaptation of Anton Chekhov’s Uncle Vanya, came to Phoenix seven years ago from PlayMakers at University of North Carolina in Chapel Hill. He’s worked extensively with Rising Youth Theatre, Essential Theatre, and Space 55, where he’s currently serving as Associate Artistic Director and troupe member. Steak’s upcoming productions include another installment of the interactive Captain Jack’s Space Attack, with its signature drinking song and audience participation, and Space 55’s 7 Minutes shows, which give local performers seven minutes in which to do anything they want.
Why choose playwright Anne Washburn’s very quirky Mr. Burns? “The Simpsons survive the apocalypse,” Steak explains succinctly. “That’s enough, just by itself.”
He laughs and adds, “The basic idea is you have a group of people after the power grid has gone down — they’re living in a small group for mutual protection, a lot like the people in The Walking Dead, and so they’re sitting around a campfire trying to remember this episode of The Simpsons — that’s the first part…almost like a jigsaw puzzle. And what’s truly fascinating is the bits that they get right, and the bits that they don’t quite get right.”
“And then they go on to become a group of people who start performing episodes of The Simpsons. And this is when perhaps 99% of the population in America is gone, yet The Simpsons survive.”
With an eight-person cast ably supported in the third act by three musicians — Lali Breen, Jeremy Brunansky, and Ron Foligno — Mr. Burns uses the “Cape Feare” episode as its focus. “It’s like going inside an onion,” says Steak. “You’ve got the original [1962 Gregory Peck] Cape Fear movie, you’ve got the  DeNiro version of the Cape Fear movie, then you’ve got the Simpsons’ spoof of the DeNiro Cape Fear movie, and then you’ve got this show, so that’s a lot of layers.”
Washburn joined composer Michael Friedman for Mr. Burns, creating a thoughtfully realistic first act taking place immediately after the power failure, a second act set seven years later, and a completely surreal musical-theater third act following 75 years later. The ensemble includes Cynthia Elek, Brianne Holland-Stergar, Rebecca Brosnan, Toni Jourdan, Cody Goulder, Robert Peters, and Lee Quarrie.
“I’m interested in popular culture,” says Steak. “After the apocalypse these people are…preserving it, and you think about everything you have to deal with…food, water, shelter, safety — but no, there’s room for The Simpsons!” He chuckles. “This is pretty amazing.”
If you go:
Here at DPJ, we’re all about sharing what we love. Beyond the stories that make us love downtown, we often come across things that catch our eye, tingle our senses or have us dancing in delight. “We Like…” turns a brief spotlight on the little treasures that make our day, with helpful links so you can share in the fun.
Like it or not, our urban world is “by design.” The urban landscape is filled with images conceived and created by people trying to catch our attention, communicate a message, and most of the time, sell us something. Much of it is so badly conceived and executed that it creates a noisy backdrop of “blah” that barely registers in our consciousness, except as an irritation. But people, I am here to sing the praises of an instance of real design brilliance that rises so far above the crowd that you simply must take an extra minute out of your day to stop, look and swoon.
What’s got me all a-twitter and goose-bumpy? It’s an example of top-notch, world-class, divinely realized graphic genius: the drop dead gorgeous poster art for this year’s Arizona Opera season of performances. Have you seen the images? Have you stopped for that extra minute to really appreciate their brilliance? If not, now’s your chance to sit back and revel in an example of creative synergy that combines marketing vision, clean design sensibilities, and truly artful illustration to create a nearly perfect series of images that directly communicate what this season is all about. (Click on the thumbnails to enlarge.)
I am not trained in design, but when something beautiful and meaningful smacks me between the eyes and provides that elusive spasm of delight, I just have to stand up and cheer! And then I have to find out, WHO DID THAT?
I’ve long been a fan of the genius marketing minds of the Arizona Opera. I first became aware of how far above average they were when they were working with the brilliant Jacques Barbey, whose work combined photographs and surreal settings into jaw-dropping images that beautifully conveyed the power and magic that opera aspires to. The season brochures with his imagery were hugely popular over several seasons and helped bring renewed energy to the organization.
Eventually, Ryan Taylor, Director of the Arizona Opera, and his staff decided it might be time to try a whole different tack. To break through the saturated visual marketing landscape, they wanted to see what could be accomplished with a bold, simple graphic style. The challenge would be to communicate the emotional heart of the stories in a new and compelling way.
The far-flung team behind the new look includes Laura Schairer, Marketing Director for the opera; Rodd Whitney, long-time AZ Opera designer, now based in Pennsylvania; and Emiliano Ponzi, an award-winning, Milan-based illustrator. Whitney had spotted Ponzi’s work in Communication Arts, an internationally prestigious design and illustration magazine. Whitney said, “It was amazing how he could capture the essence of stories so simply. You are immediately captivated and it makes you want to know more.”
Whitney reached out to Ponzi via email and communicated what Arizona Opera was looking for. With the time differences between Italy and Pennsylvania they never actually spoke, which makes the brilliance of the collaboration even more stunning. Whitney sent him synopses of the season’s operas and placed his faith in Ponzi’s estimable talent. In a few short weeks, Ponzi sent back “nice, tight sketches” that were very close to the finished pieces. Ponzi hit the nail on the head with simple, but extremely sophisticated illustrations that catch the eye and communicate the stories with color, wit, and poignancy that matches the depth of feeling inherent to the art form.
Schairer and Whitney have worked together for nearly 20 years and the level of trust that has been developed gives them a sturdy foundation for expressing their creativity. As Whitney puts it, “When you are left to do a good job is when you can do your best work.” Schairer’s confidence in Whitney, and Whitney’s confidence in Ponzi’s talent and skill gave everyone the permission to do their best work. And what amazing work it is.
The Arizona Opera has been ahead of the crowd in recognizing the power of artful marketing for many years. With this new look, they are once again setting a very high bar that challenges every other art organization in this city to step up their game. A very low bow to everyone involved!
DPJ’s Wire series delivers news and information straight from the source without translation.
CUSHMAN & WAKEFIELD OF ARIZONA NEGOTIATES TUFT & NEEDLE RELOCATION TO WAREHOUSE DISTRICT IN DOWNTOWN PHOENIX
Cushman & Wakefield of Arizona, Inc. negotiated a 5-year lease as Tuft & Needle relocates from Tempe to a 5,100-square foot facility at 605 E. Grant St.
Tuft & Needle designs and manufactures a line of mattress that is exclusively available online and ships right to the door of the customer. According to Entrepreneur magazine, Tuft & Needle’s mattresses are the top-rated product in Amazon’s furniture category. The company was co-founded by John-Thomas Marino and Daehee Park, who formerly worked together at a Silicon Valley software
“We really enjoyed working with Daehee and JT on this assignment,” Ryan Bartos said. “It is always fun to watch a startup begin to scale, and we’re happy to be a part of that growth. They’re doing great things and we can’t wait to see what’s next for Tuft & Needle.”
Bartos and Matt Coxhead of Cushman & Wakefield represented Tuft & Needle in the lease transaction. The landlord, Michael Levine, was self-represented.
“As a Phoenix-based startup, we’re excited to partner with people like Ryan Bartos, Matt Coxhead and Michael Levine who share a genuine passion and vision for local entrepreneurship.” Daehee said. “The Levine Machine is an amazing building with a lot of history and character where we’ll continue building the best mattress company in the world.”
Images courtesy of Cushman & Wakefield.