District: Historic Roosevelt
• 15% off for ASU students with a valid I.D.
• 20% off during Independents Week with Golden Coupon
• 35% off week of Fourth of July
• 2 Culture Fresh T-shirts for $35 all month long
District: Evans Churchill
(6th Street south of Roosevelt)
• Any purchase of $50 or more at GrowOP will receive a 10% card for Madewell
(6th Street south of Roosevelt)
• 40% off rack inside all month long
District: Melrose/7th Avenue
• 20% off during Independents Week with Local First AZ’s Golden Coupon
• 20% off during Independents Week with Local First AZ’s Golden Coupon
• 32% off from July 12-15 storewide
• 20% off everything on Third Thursday
• 20% off during Independents Week with the Golden Coupon
• Short Leash Hot Dogs on Saturday, July 21
Essential oils, the liquid extract found in plants, are becoming the products of choice for local companies looking to offer alternatives to chemical-filled health and beauty products on the market today.
Loral Deatherage, cofounder of ecocentricity!, hosts classes on essential oils and uses them herself for anything from the common cold to stress relief.
“I usually base things on facts and research, so when I first heard of these essential oils, I thought it was just some modern day ‘woo-woo,’” Deatherage said. “But now, every time I have a pain or ailment, I go to the essential oils first rather than to a doctor or medicines.”
According to Deatherage, essential oils are basically the energies used by plants to protect themselves against various threats. The plants are typically steam distilled to capture the essence inside. The oil from each plant contains different properties and can be used for a variety of applications.
These oils are similar to herbal medications, Deatherage said, but much more powerful.
Common uses include alleviation of burns, headaches, colds, coughs, upset stomach, nausea, fever and bug bites. People also use them for aromatherapy to relax, sleep better and even prevent illnesses.
Despite the long list of benefits, Deatherage said people today aren’t commonly using these oils because our society focuses on hospitals and doctors for healing or wellness.
“Doctors won’t usually steer people toward essential oils for their illnesses because it’s just not part of their training,” she added. “They are taught to treat things with drugs or surgery.”
Ancient civilizations used oils (similar to the blend “Thieves,” pictured right) to fight off illnesses and even ward off the plague, but then we became too “smart” with our technological advances, Deatherage said.
“We forgot about what’s out there in nature, and about these methods that are much easier on the body,” she said. “We’ve turned our health completely over to our doctors rather than being responsible for our own bodies.”
Tracy Perkins, owner and artisan at Strawberry Hedgehog, said she uses essential oils in her bath and body products because conventional products can contain over 3,000 different chemicals.
“There is a reason people get headaches when they head through that (perfume) section in the shopping mall,” Perkins said.
She added that the blanket term “fragrance” often refers to products containing thousands of mystery ingredients, including some that are toxic.
“We could easily return to using all essential oils in place of synthetic fragrance,” Perkins said. “(There are) greatly improved products available that actually help people rather than hurt them.”
Kari Bower, owner of Emelmahae Soap Company, said she has used essential oils for over 20 years and also refuses to put any synthetic fragrances into her products.
“Using essential oils makes for better products because your body knows what to do with them,” Bower said. “They are also better for the earth and won’t cause pollution issues because the earth knows what to do with them, too.”
With more people becoming “label-readers,” Bower said there is much more awareness of the difference between natural and synthetic products. When she sells her products at the Phoenix Public Market, customers will actually pick up the soap products and read the list of ingredients.
“People are starting to notice a difference in these types of things,” she added. “I think that (the oils) are a much better choice, and they enhance life while helping clean out unnecessary toxins from the things around us, so they definitely deserve a shot.”
Keep an eye out for these local companies that sell essential oil products:
The Fourth of July is quickly approaching and that means stores are filling up with Americana-inspired clothing. But how much is too much for this sparkling holiday? Keep it cool, simple and festive by dressing in the good old red, white and blue.
Denim cut-offs and brilliant jewelry are great for a night out. Comfortable shoes are a must, and a cross-body bag will help keep your camera handy so you can snap photos of fireworks and friends.
Bold red shorts are a great statement for the men out there. Keep it classic with a white button up and add a navy and gold watch for some added style. The cool deck shoes are an upgrade from the the typical flip flops.
Take a peek inside locals’ shopping bags and learn how they use health and beauty products in everyday life.
Ages: 49, 36
Occupations: Consultant and therapist
Their Neighborhood: Mesa
What they purchased:
• French bread from The Arizona Bread Company
• Kale chips (mixed with a cheese substitute) from The Health Foodie
• Pita bread from Claudine’s Kitchen
Why they chose these products: (Heidi) We’re here for a day trip, so we had to buy things that wouldn’t wilt in the car. We’ve been looking for good pita bread because it’s not easy to find. Also, I’m vegan, so I am really looking for healthier, all-natural foods.
Their must-haves: (Bill) The pita bread was something we had to get because it really is good stuff. It’s soft, fresh, and you can just tell that it’s quality food from a good company. (Heidi) The kale will be used as a salad topper, or I might just eat it out of the container. It’s made with nutritional yeast, which is the vegan substitute for cheese that makes it taste really good on salad.
How they benefit: (Heidi) The kale will be a great healthy snack for just anytime, and because it’s a superfood, it has a ton of health benefits. (Bill) The pita we will eat with hummus for a really healthy meal. Just rip and dip!
Why they fit their style: (Bill, with a laugh) We’re turning into those “crunchy granola people.” This is our first time here, but we’ll definitely be back because we love the foods and supporting the local economy by buying from local businesses. (Heidi) Since I went vegan in January, I’ve been cooking a lot more for myself and eating totally differently. I feel great and I’ve lost a lot of weight, but I need a lot of fresh foods and I’m really limited when I shop in grocery stores. A place like this is actually much cheaper than a Whole Foods, so I’m getting more quality foods for a lower cost.
The Garfield Galleria is home to many talented artists, including three fashion-forward designers. I sat down with a T-shirt creator, jewelry maker and a gown seamstress and got an up-close look at their operations.
Marisabel Estrada loves color and people, both of which are the basis for her handmade jewelry collection, Marisabel’s Studio Gallery and Boutique. Estrada, 47, uses priceless stones and techniques to make sure each piece she creates is exceptional and unique to its owner.
Downtown Phoenix Journal: When did you first begin making jewelry?
Marisabel Estrada: I was around 14 years old when I lived in San Juan, Puerto Rico. My grandma was getting rid of some jewelry and I asked her if I could have it, and she let me. So I pulled apart all the necklaces and I made earrings that I hung by nails on a wood board. I went down to where the tourists hang out and sold every one of them! So that sort of started it all. People couldn’t just go to Michaels so I found places that made beads and invested in more beads then I made more designs and I just kept selling more. And I am very happy to say that I am still doing that today!
DPJ: What types of materials do you use to create the pieces?
ME: I primarily work with semiprecious stones, Swarovski crystals, Czech glass and Japanese seed beads; those are primarily where all the color comes from. As far as metals are concerned, I have silver, gold, copper, brass and gunmetal. It is just as important to me as an artist that the inside materials are the excellent quality because I want to make pieces that are durable and could be heirlooms in the future. Especially when we are dealing with woven pieces; the inside thread is silk like on your skin but is so strong that you could cut your finger with it if you tried to break it.
DPJ: What is your philosophy with your studio?
ME: What I do is more than just a business. What I do is an extension of me and my sharing with the world something that is handmade, with love and attention to detail. Something that makes another woman happy and feel unique. And I want to make pieces that are affordable for any woman. Every one of the pieces that I make are one of a kind. I don’t make two of the same thing. When you come to the studio you see many examples of pieces, but what I really love to do is making one of a kind, custom made pieces. I want someone to be able to walk in here and say ‘Marisabel, I have this dress that I want you to make something unique to go with it.’ Where the customer is as involved in the creative process as they want to be, from choosing their stones to choosing their length. Or they can just tell me to do whatever I want or they can choose from stuff that is already made.
One thing I have been known to be good at is when someone gives me a description of someone who I have not met, and they tell me about their features and personality and favorite colors and then I make three samples and when they walk in they are like, ‘Wow! This is her right there!’ So that is what makes it really fun.
ME: I love color. I love texture. People and how they relate to each other and relationships inspire me. I just love to work with weaving for that reason, each seed bead has an identity of its own but it doesn’t mean anything until it is woven with the other ones into a bracelet or jewelry piece. They are all interdependent on another to make a whole piece. I like beads and materials that have a little irregularity or that have a uniqueness because they remind me of people in a society and promotes that we need to accept each person and their individuality and that we need to work together to find that one thing that we have in common and start working with that and learn to love our differences and make something awesome out of it.
DPJ: Roughly, how long does it take to make each piece?
ME: This is so hard to describe because this isn’t like a factory where you do the same thing over and over again. Each individual piece is unique and different so it is a new process every single time and I can’t imagine how long that is going to take each time. However long it takes for it to be a piece you would sign your name to. I want my clients to walk out of here feeling special and elated, and if there is anything that will interfere with that feeling I want to give them their money back. It is not just a business for the money.
Marisabel is also offering the community a chance to learn her trade through small classes. She will be teaching both jewelry-making as well as fine arts in her studio. For more information on those contact her by telephone, (602) 574 – 6460.