Wire | Freeze the Keys and Ride the Rail on NYE

December 30th, 2013

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FREEZE THE KEYS ON NEW YEAR’S EVE: COORS LIGHT FREE RIDES
Ride free on Valley Metro bus and light rail on December 31

Coors Light and Valley Metro have forged a new partnership to provide Phoenix-area residents and visitors with free transit service as they ring in the New Year. Coors Light Free Rides will be available on Valley Metro light rail and all bus routes beginning at 7 p.m. on Tuesday, December 31.

“We’re excited to help people ring in the New Year safely by bringing Coors Light Free Rides to the Phoenix area,” said Gene Giron, Responsibility Initiatives Manager for MillerCoors. “Our partnership with Valley Metro will take countless cars off the road and help ensure the holiday is memorable for all the right reasons.”

The new program is supported by Valley Metro member agencies, the Arizona Governor’s Office of Highway Safety, statewide elected officials and local law enforcement, as well as Crescent Crown Distributing.

“Valley Metro is an important part of many local celebrations as we provide safe, reliable transportation to and from events,” said Steve Banta, Valley Metro CEO. “This free ride partnership with Coors Light serves as a rider benefit and allows us to extend our reach as a safe travel option.”

Valley Metro provides bus, light rail and paratransit service in the metropolitan Phoenix area. Route and schedule information is available at CoorsLightFreeRides.com, by calling 1-800-FREE RIDES or by texting “FREE RIDES” to 90464.

“This is a win and a great service for the Phoenix region,” said Phoenix Mayor Greg Stanton. “Party-goers this New Year will be able to count on free and safe transportation to downtown and regional events, and I’m hoping to keep this service going for years to come.”

Coors Light Free Rides are also provided in Panama City Beach, Fla., during the spring vacation season and Denver, Colo., on New Year’s Eve. For more information, visit www.millercoors.com.

Image courtesy of Valley Metro