Ranch Road Boots Delivers Custom Kicks

October 2nd, 2012

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Arizona naturally has a western edge to its culture, but in the urban setting of Downtown Phoenix this can oftentimes be lost. Sarah Stokes of Ranch Road Boots is determined to change that one pair of boots at a time.

Ranch Road Boots is a rapidly growing company with a down-home feel, staffed full time by Stokes and her dog Skillet. Their boots are made in Texas – ensuring that each pair has a little of that Texan heart and soul stitched right into them – but their operations are based out of Levine Machine in downtown’s warehouse district.

“Downtown Phoenix is small but mighty,” Stokes proclaims. “It’s the coolest downtown and maybe one of the United States’ best kept secrets.”

Owner Sarah Stokes models the mobile “Boot Saloon,” bringing custom cowboy boots to local events. Photographs by James Mann, courtesy of Ranch Road Boots.

Her customers live across the United States, and Stokes came up with an innovative way to bring them the luxury of a custom fit and style in the comfort of their own home.

Stokes created a “fit kit” that she sends to customers where they are able to watch a video and read a guide on how to measure their feet to ensure a perfect fit. The kit also includes swatches of leather for the customer to choose from, ensuring the boot is exactly what the customer wants.

“These boots are beautiful, wearable and as at home in New York City as West Texas,” Stokes said.

Each pair of Ranch Road Boots takes roughly 12 weeks to be completed from the start to finish, and comes with a sterling silver nail on the inside of the left heel. Stokes said that it is a reminder that you are wearing a serialized pair of boots handmade just for you.

“Ranch Road Boots proves classics don’t have to be boring or purely utilitarian,” Stokes said. “Our leathers, craftsmanship and customer service is second to none.”

And as boot buyers know, if you want serious boots you’re going to pay a fairly serious price. But hey, that’s the cowboy way.

For those who are lucky enough to live in the Valley, you can visit the mobile Boot Saloon at special locations that change frequently. To find the next stop for the Boot Saloon, follow @ranchroadboots on Twitter for updates.