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Be of good cheer.  Looks like the Downtown Phoenix Partnership is going to spend $1 Million to make it easier for you. 

Called the "Downtown Wayfinding System", the new signage system will "not only service those who are driving to downtown but also help provide ease of travel for those who are on foot," said Terry Madeksza, spokesperson for the Downtown Phoenix Partnership.

read an azcentral.com article about the new Wayfinding System

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I'd PAY someone 1 million dollars if they found a way to get lost in a downtown that spans a total of 5 square blocks! Nice job AGAIN Phx!